ABOUT THE PROJECT:
MLM is an Australian women's fashion label founded in 2009 with the aim creating wearable pieces with effortless vibes. MLM Label design contemporary, chic wear with an eye for timeless shapes and plenty of feminine appeal, designed largely in versatile, understated monochrome finishes. MLM Label has a vision for their branding to reflect this contemporary, feminine feel. We achieved this through the design of a unique minimalist type font for their logo, simplistic font families and the use of a classy yet neutral colour palette.
Working with Hansel Design was an enjoyable and collaborative process. I wanted a sophisticated and very custom facelift for my fashion label MLM, which is now over a decade old - and oh how Hansel delivered! The new branding for MLM Label speaks of our brand’s vision - modern, edgy and timeless. Their project management style was very professional and communicative. We cannot recommend Hansel more highly!